I have been invited to speak to the 2018 Virginia Agritourism Conference in Williamsburg at 10:30 on March 22. I will focus on how we use a variety of programs that attract people to the horse lot. I will show them how many more participants one can get by transforming a riding program into a multifaceted program whose product is "meaning" not just horses.
I will also use the opportunity to encourage more networking, coordination and cross promotion of programs that promote rural culture across this state.
Much of the presentation will have the same theme that our day long series of demonstrations for the annual meeting of the Livestock Breeds Conservancy in November had--that melding education, entertainment, and public service is a solid recipe to attract visitors to a new way of life.
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